Partner-led growth advisory
Most partnerships fail.
Yours won’t.
We turn partnerships into your most predictable growth channel; with advisory, a proven framework, and AI-powered tools.
Done right, partnerships enhance customer outcomes, deliver higher-quality leads, close deals faster, and drive bigger, longer-lasting growth. The good news? You no longer have to go it alone.
Free tools & research · tools.hockeystickai.com
Partnership tools
Partnerships are becoming the leading revenue channel in B2B. These free tools and research help you build yours into one. Pick one to get started.
What’s your partnership revenue gap?
See exactly how much revenue your partnership program is leaving on the table versus top-quartile programs.
Calculate my gapHow ready are you to scale partnerships?
Score your readiness across the 7 pillars that decide whether a partnership program scales, and the blockers to fix first.
Score my readinessHow mature is your partner ecosystem?
Benchmark your ecosystem maturity across 7 dimensions against your industry peers, on a radar, with a maturity band and priorities.
Benchmark my maturityWhat do partnership roles pay across APAC?
The most comprehensive salary guide for partnership professionals across APAC: ranges, bonus benchmarks and incentive structures by role, level and region.
Download the report
The platform · HockeyStick AI
Make partner-led growth measurable
HockeyStick AI is the enablement engine behind every engagement. Founders start with an instant partnership baseline, then teams run the program on a command-centre built for partner-led growth.
- Partnership baseline. Get your tier, revenue gap, activation rate and 5-pillar readiness, instantly.
- Command-centre. Track partner-sourced and influenced pipeline against best-in-class benchmarks.
- Always-on guidance. Recommendations mapped to where you are in the framework, so the next best action is always clear.
Why partnerships
Accelerate your business objectives with and through partners
Partnerships must amplify your core business strategy, not operate in isolation. We pinpoint where partnerships drive value, prioritise and sharpen your ecosystem strategy, then guide execution with a clear path forward.
Through close collaboration with your leadership, we assess your surrounding ecosystem, align on the role and impact of partnerships, get very focused on where to play and how to win, and support it all with a market-ready plan you can execute.
Why Hockey Stick?What we offer
Bespoke advisory that blends experience, structure and strategy
Insights-led holistic advisory
We understand platform growth levers, local and global trends to shape a plan specific to your business. We're the conduit between thought-leaders and the real-world experience of hundreds of SaaS companies.
Delivery-focused outcomes
Walk away with a comprehensive plan that translates advice into actions, and an objective assessment of current capabilities against what's required.
Trust is the new data
Honest, objective advice based on deep knowledge of best-in-class methodologies to help growing companies avoid pitfalls and realise their ambitions, faster.
Connected
Harness our deep network of platform orchestrators, contributors and market understanding locally and globally to unlock the opportunities ahead.
Endorsements
Trusted by the leaders building the world’s biggest ecosystems
Get in touch
Let's chat about how we help you achieve your goals, faster
We'll work with you to understand your challenges and develop a bespoke strategy that maximises your growth potential through a partnership ecosystem-led approach.